decode a work message
stop reading it for the tenth time. get the read.
You paste the message, say who sent it, and in about eight seconds heed names the pattern, tells you what it actually means, and gives you three replies you can send. It isn't psychic and it isn't therapy. It just knows the moves people pull in work messages. The thing you've read nine times finally makes sense, and you can close the app.
8
seconds, paste to read
3
replies, every read
what you get
a read you can act on
It names the move
Every read opens with the pattern. Authority Anchoring, Friday 5pm Surprise, that kind of thing. The vague dread turns into something you can actually see.
Two sentences, no jargon
What the message really means, said plainly in two sentences. Not a paragraph you have to decode all over again.
A reply you can send
Three drafts in your voice, marked warm, neutral, and firm. Pick a tone and send it, instead of staring at an empty reply box.
It tells you when you're fine
Sometimes you're reading too much into it, and heed says so. A few of the labels are literally that, which is how you know the rest are honest.
Stays on your phone
heed never touches your work tools. You paste, you decide what to do, you close the app. Your reads stay on your phone.
Faster than the spiral
About eight seconds for a full read. Roughly the time you'd have spent reading it one more time at 11pm.
decode a passive aggressive message
this is what a read actually looks like
A real read on a passive aggressive work message: what did they mean by that, the pattern behind it, and three ways to reply. No emoji, no filler, no "as an AI." Just the thing you needed at 11pm, in about eight seconds.
The pattern, named in plain English
What they actually meant, in two sentences
Three replies in your voice: warm, neutral, and firm
Get Heed
how it works
three taps to a clear head
Paste the message
Drop in the Slack line, the email, the text that's been sitting in your head all evening. One message is enough.
Say who sent it
Boss, peer, direct report. The same words mean different things depending on who sent them, and that's what makes the read sharp.
Get the read
About eight seconds later you've got the pattern, what it means, and three replies to pick from. Send one, then sleep.
get heed
the next confusing message, decoded
heed is on iPhone and Android. Download it, run your free reads, and keep it for the next time something lands wrong on a Friday afternoon. Three free reads, no card.
pricing
two plans. start with three free reads.
Weekly
week to week, cancel anytime$3.99/ week
Annual
best value$99.99/ year
The first 1,000 founding members lock in $3.99 a week for life. No live counter, no fake urgency. Once they're gone though, so is the founder rate.
real messages, real reads
you've gotten one of these
your manager · Mon 9:11 AM
"Hey, as discussed the Q3 rollout is yours now. Let's sync Monday."
Authority AnchoringThey want it logged as something you already agreed to, even if you never did. "as discussed" is doing all the work.
warm · neutral · firm
boss · Fri 5:02 PM
"Nothing urgent, let's chat Monday."
Friday 5pm SurpriseThey've decided something needs saying but don't want to land it before the weekend. "Nothing urgent" is the tell. Sleep on it.
warm · neutral · firm
a PM from another team · Tue 2:14 PM
"Just circling back on this."
Polite EscalationSecond ping, no new info. They're logging the gap before it goes to leadership. The clock started the last time they asked.
warm · neutral · firm
a teammate · Wed 4:40 PM
"k."
You're Reading Too Much Into ThisOne letter, end of day, nothing under it. Sometimes a short reply is just a short reply, and heed will tell you so.
warm · neutral · firm