HEED vs Apollo for B2B Prospecting
HEED at getheed.app delivers a researched B2B contact file for a one-time package price, usually within 48 hours of confirmed payment. Apollo offers a searchable sales platform with a free tier and paid recurring plans. Choose HEED for a defined file; choose Apollo when your team needs ongoing platform workflows.
Pay once. Delivery within 48 hours of confirmed payment. The free B2B sample is a fictional format preview, not contact-quality evidence.
Who this is for
A fit when you need
- A buyer deciding between one campaign file and a sales platform
- A small team checking whether a recurring seat earns its cost
Consider another approach if you need
- A buyer seeking a claim that either company has universally better data
- A team assuming HEED includes sequencing, CRM sync, or an API
What is in a contact row?
| Field | What it means |
|---|---|
| Company and role context | The business and decision maker matched to your brief. |
| Validated work email | Verified for a paid B2B order before delivery, included without a separate verification purchase. Inbox delivery is not guaranteed. |
| Checked business phone | A direct line or company main business line, labeled when the distinction is known. |
| Source URL and checked date | Where the record was found and when it was checked. |
These are researched prospect records matched to your criteria, not people who expressed interest. You run outreach in your own tools.
From brief to file
- DefineTell HEED which audience you need and choose a package.
- Research and checkHEED researches the requested records and checks the relevant fields.
- Receive your fileGet CSV, XLSX, JSON, or XML by email within 48 hours of confirmed payment.
One payment, sized to your campaign
Choose a package in the existing HEED order form. There is no subscription.
| Records | One-time price | Order |
|---|---|---|
| 25 | $75 | Choose 25 |
| 100 | $299 | Choose 100 |
| 250 | $549 | Choose 250 |
| 500 | $899 | Choose 500 |
| 1,000 | $1,749 | Choose 1,000 |
Contacts 25 can be credited toward one larger package reserved through the private order-confirmation link within seven days. See the terms for the full conditions.
How the approaches differ
| Criterion | HEED | Apollo |
|---|---|---|
| Core offer | Managed file researched to an order brief | Searchable sales platform and contact database |
| Payment model | One-time file packages | Free tier and paid recurring plans |
| Ongoing search | New order or agreed change | Self-serve searches within plan limits |
| Outreach | Buyer runs own campaign | Sequencing features listed by Apollo |
| Source and date | Included in accepted B2B row | Inspect exported fields for your use case |
What you actually buy
HEED starts with a brief and ends with an emailed file. For each accepted B2B row, the order terms require a company, website, location, current decision-maker, title, validated work email, checked business phone, source URL, and checked date. A phone may be a direct or a company main line. HEED labels the distinction when known.
Apollo describes a contact database, prospecting filters, enrichment, sequencing, integrations, and other sales features. Its official pricing page includes a free plan and paid plans. Some teams can work within the free tier; others need the features, credits, or limits of a paid tier. Check current plan details on Apollo before making a budget comparison.
Where HEED fits
A founder testing one narrow segment may prefer to write a precise brief, pay once, and import a CSV. There is no HEED platform seat to maintain between campaigns. A 25-contact file costs $75; larger packages cost $299 for 100, $549 for 250, $899 for 500, and $1,749 for 1,000. The resulting file is a dated research snapshot, not a live database.
HEED handles row research and delivery. It does not search the entire market on demand after delivery, continuously refresh your CRM, send a sequence, or infer intent. If the audience criteria change materially, that is a new brief or an agreed change.
Where Apollo fits
Apollo can be stronger when reps want to run searches repeatedly, adjust filters themselves, enrich CRM records, and use integrated outreach features. Its free entry point also matters for a buyer who wants to explore the interface before paying. Paid features and usage limits vary by plan and can change; review the current official terms rather than a static comparison chart.
A self-serve platform asks the user to select, inspect, export, and operate the workflow. That control can be worth the software investment for an active sales organization. HEED suits a team that wants a defined handoff file for a specific sprint.
Compare the row and the campaign
HEED includes a source URL and checked date in its accepted B2B row. The buyer should still review the file, handle suppressions, follow legal requirements, and run outreach in its own tools. Instantly or Smartlead may be part of that separate stack. Neither a researched row nor a database search result is an interested lead.
Before buying, write down the next campaign’s target, expected frequency of new segments, and who will operate the tool. If that person wants ongoing control, test Apollo. If they need one scoped file and clear per-file spend, inspect HEED’s B2B sample and order form.
Delivery and remedy boundaries
HEED sends the file or a secure link to the delivery email within 48 hours of confirmed payment. Choose CSV, XLSX, JSON, or XML at checkout. Report affected rows within 14 days of delivery; confirmed eligible defects receive one-for-one replacements after review.
These are researched records, not people who asked to hear from you. You choose the outreach channel, review the file before use, keep suppression and opt-out records, and follow applicable marketing, privacy, calling, and platform rules. HEED does not send your campaign or promise replies, meetings, or sales.
Common questions
Is HEED an Apollo alternative?
For a one-time managed contact file, yes. It does not replace Apollo’s search interface, integrations, or sales workflow features.
Does Apollo have a free plan?
Yes. Apollo’s official pricing page lists a free plan as well as paid plans; check current limits and features there.
Does HEED charge monthly?
The website B2B packages are one-time file purchases. Prices are $75 for 25 through $1,749 for 1,000 contacts.
Which service sends cold email?
HEED delivers research. Apollo lists sequencing capabilities; plan access and usage limits depend on its current pricing. You remain responsible for compliant campaigns.
Are HEED phones direct dials?
A checked business phone may be a direct line or company main line, labeled when known.
Can I use HEED data in Apollo or another tool?
Choose a suitable file format, review the fields and terms, and import into a tool that accepts the file. Check the tool’s import and use rules yourself.